GEARING UP FOR 2018

It’s October – the leaves are changing colors, and hopefully the weather will get cooler soon. You are 75 days away from Christmas; 82 days away from January 1, 2018, and 391 days from Election Day (Pls note: I’m writing this on October 11, 2017). So, what does this mean? First, you only have 74 shopping days left…

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A To-Do List for 2018 Candidates

Congratulations! You guys have all filed for your respective offices, the deadlines have passed, and some of you running in Maryland are lucky enough to have no Democrat challenger.   Those of you without challengers should continue raising money.  Those with primaries should not only keep raising money, but also hit the Republican speaking circuits.  Those…

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GAME DAY

Okay, you have been at it since last spring, or even longer for some of you. Tomorrow is your final exam, you worked hard, and most of you guys did all the right things.  I was very impressed with the quality of our candidates, yard sign designs, palm cards and over-all campaign collateral.  What to…

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Establishing your Campaign Leadership Team

Let’s Review What We Have Covered So Far You have filed for candidacy, put your finance team in place, and you’ve just finished your first campaign event.  You likely have a small core group of volunteers now as well.  Hopefully, you also have a war chest of $5,000 and $10,000 dollars in cash on hand.…

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HOW TO DEVELOP YOUR WEB PRESENCE

It is very important for candidates to have dynamic interactive websites.  Nearly two-thirds of US adults use social media, and for many, it is the first source for news and information gathering. Online ads not only put campaigns in a position of power by bolstering efforts, but also provide an easy way to communicate relevant…

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DO NOT ENGAGE

It’s getting close to Election Day, and that means another round of good-hearted volunteers bravely covering polls for Republicans all across the Great and Awesome State of Maryland. BTW, thank you Governor Hogan for putting the Great and adding the Awesome to the State of Maryland. Covering a very serious point, one thing Republican poll…

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Digital Campaigning Part III – Twitter & Instagram Recap

We are now covering Part III in the study of digital campaigning. We have done the overview and covered Facebook for campaigns and setting up campaign blogs. Now we embark on Twitter and Instagram. Twitter is akin to the elevator speech. Get your message out in 140 characters or less. Instagram demonstrates how a picture…

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Digital Campaign Part II – FACEBOOK AND BLOGS

Recap Last time Dr. Politics covered the importance of a digital campaign plan. Spoke on various social media platforms from Facebook to LinkedIn. Now let’s focus on Facebook and Blogs. FACEBOOK CAMPAIGNS: First create a separate campaign Facebook page. You do that by going to https://www.facebook.com/pages/create/ . You want to select “Artist, Band or Public…

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Digital Campaigning, Part 1

Campaigning has changed a bit from when I first ran for MD House of Delegates in 1994. At that time, if I wanted to connect with voters, I had three options. Direct Mail, Door Knocking and Doing Media Buys. For the most part media buys are just too expensive, and when running for State Senate…

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Debate/Forum Prep

Okay, 2018 candidates, right now I’ll bet you’re feeling a lot like I did after I signed up to run for office in 1994 and was looking forward to some no-holds-barred debates against my opponents. In fact, I had saved up some great one-liners for former Del. Henry Heller, Len Teitelbaum, and newcomer Andria Mandel.…

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