Why Every Campaign needs a podcast/YouTube/Rumble channel

Why Every Campaign needs a podcast/YouTube/Rumble channel

Podcasting and YouTube Channels are very popular right now.  They are a fun and easy way to get your information out to potential supporters.   Your podcast/YouTube/Rumble Channel is content you can produce without being censored by the media.  I know some of you might wonder, “what if I am banned by YouTube like other outspoken Conservatives?”    That is why I highly recommend that you also set up a Rumble Channel. Conservative Icon Dan Bongino is on Rumble, and when YouTube banned him, he had a seamless transition to Rumble.

Go to Rumble.com to set up your Rumble channel.   Once you have your first podcast ready to go, upload it to Rumble and YouTube.  I’d recommend using links to both YouTube and Rumble platforms.

I know you probably don’t want to invest in all the fancy equipment, but you can do what YouTuber Doug DeMuro does. He does his podcast on cars using just his iPhone and Bluetooth microphone.  You can get a decent Bluetooth wireless microphone for about $100.00.  Microsoft Editor is good enough for the editing you’ll need for your podcast.

  1. A good microphone

Audio is one area that you won’t want to cut corners with. Your audience will be able to overlook a number of issues with your podcast -- but poor audio is generally regarded as unforgivable. You’ll want to avoid the mic that comes built into your computer and, instead, opt for something like the Audio Technica ATR-2100-USB or Blue Microphones Yeti USB. Or, you could spend a bit more and choose a dedicated XLR microphone -- like the Samson SAC01, and a mixer, for superior quality and better control over the sound. If you choose this option, don’t forget to grab an XLR cable to connect the mic to the mixer.

  1. Headphones

Your headphones don’t have to be top of the line, but you will want something that’s up to the job. You’ll need to hear what you’re saying -- and what your guests are saying if you’re doing Skype interviews, so choose some good, on-ear headphones, like the Audio-Technica ATH-M30x. Steer clear of headphone and mic combos; their sound quality is usually extremely poor.

  1. A pop filter

When talking directly into the microphone, your b’s and p’s will sound amplified. You can avoid this by speaking to the side of your mic, rather than directly into it, or get yourself a pop filter. They’re cheap -- but priceless.

  1. A boom

Though they're not strictly necessary when you’re first starting out, a suspension boom to hold the mic for you is necessary if you want to become a podcasting pro. Aside from saving you from arm cramps, a boom is also great for sound quality, as you won’t have to worry about the mic drifting away from you as you speak into it.

  1. A Skype account

If you’re going to be doing interviews on your show at some point, you’ll want to use Skype. This program has excellent sound quality, plus it’s free, which also helps. If your guests don’t already have a Skype account, it’s easy enough for them to set one up.

  1. Recording and editing software

You’ll need a way to edit your audio. You can start with a free program if you’d like. Adobe Audition is is an outstanding tool which gives you a lot of options for post-production. GarageBand is yet another good choice and comes pre-installed on Macs -- so if you’re an Apple user, you already have it.

  1. ID3 Editor

Most podcast and recording software will allow you to tag your podcasts using ID3 tags, but if not, you can easily do it with an ID3 editor. This will allow you to store important information such as the title, track number and artist in the podcast -- and will allow the album art to appear when people download it.

  1. A podcast hosting account

Don’t worry about podcasts eating up your bandwidth; you don’t have to host on your website. There are a number of extremely affordable media hosts that you can use instead. Libsyn is one of the more popular hosting and publishing options, although you can also check out Soundcloud and Blubrry, two more great options.

  1. Design software

This one’s not entirely necessary -- but again, it’s a very good idea. One of the best ways to extend your podcast’s reach is by listing it on iTunes. If you do this, you’ll want to have a sweet-looking image next to your show’s name -- your cover art. This is the photo that people will see when browsing through shows or listening to yours -- so it does matter.

Buzzsprout offers some great tips on how to create the ultimate image, including size constraints, copy and color suggestions, as well as tips on where to find decent images.  If you’re not able to do your own design, you can always hire someone on 99designs or Upwork to do it for you.

  1. A vanity URL

Finally, if you’re serious about growing your podcast, you’ll want to make it easy for listeners to leave you reviews. One of the best ways to do this is to snatch up a vanity URL, discussed at sites like this one sponsored by Apple. Vanity URLs are links that you can use to redirect to your podcast’s reviews section on iTunes. This will save you from having to give out a long and complicated website address, simplifying the process for your listeners.

When it comes to starting a podcast, you really can spend as much or as little money as you’d like to get started. Set your budget up-front, decide how serious you are, then get your gear together. As a minimum, though, I recommend purchasing a great mic and headphones; you’ll have a hard time growing your listener base if your broadcast has inferior sound quality.

 

Start a Podcast/Vlog

Just like a blog, with more versatility. Although you can cover more issues with this format than with a podcast, still I’d limit focus to no more than 5 issues.  Again, just like your blog, you need to research your issue(s) then spit out a coherent message.  You don’t want to be the crank or angry podcaster – there are enough of those out there already.  Also, since you are doing this to keep your name out in the public, until 2020 or 2022, remember that being a crank won’t help you with voters.

Among the benefits of a podcast over a blog is that it’s easier to listen on the go, while a blog is something you need to read.  There is a reason audible books are popular.  When you do your podcast, put some personality into it. You don’t want to be stiff, so show some emotion.  Remember how difficult it was to listen to professors or teachers who droned on in a monotone voice? Well, no one wants to listen to you drone on either.

What are the Start-Up Costs for a Podcast?

You can spend as much as $2,500. However, my advice to candidates is to start small. You can use your IphoneXs Max or other Iphone 7s+ or better.  The Dr. Politics podcasts are put together very easily with a Iphone and a tripod, no fancy lights or expensive mics.   With that said, the Dr. Politics and Political Architects show will be using mics and other digital recording devices. We spent about $1,500 to take our podcast to the next level.  We are also going to try to do more than four podcasts per year. You should also go through the process to make your podcast available on Spotify, YouTube, Facebook Live and other social media platforms.  After you get into the groove, you may want to consider trying to get them onto the Itunes Store.  I will do another post to give you a breakdown of startup costs for a podcast. Also, here are a few other resources for you to get started with a podcast:

In the Summer of 2019, we will do another workshop on how to start a podcast.  If you would be interested in getting this kind of training, email me at Dwight@dwightsworld.com