Digital Campaigning Part III – Twitter & Instagram Recap

We are now covering Part III in the study of digital campaigning. We have done the overview and covered Facebook for campaigns and setting up campaign blogs. Now we embark on Twitter and Instagram. Twitter is akin to the elevator speech. Get your message out in 140 characters or less. Instagram demonstrates how a picture…

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Digital Campaign Part II – FACEBOOK AND BLOGS

Recap Last time Dr. Politics covered the importance of a digital campaign plan. Spoke on various social media platforms from Facebook to LinkedIn. Now let’s focus on Facebook and Blogs. FACEBOOK CAMPAIGNS: First create a separate campaign Facebook page. You do that by going to https://www.facebook.com/pages/create/ . You want to select “Artist, Band or Public…

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Digital Campaigning, Part 1

Campaigning has changed a bit from when I first ran for MD House of Delegates in 1994. At that time, if I wanted to connect with voters, I had three options. Direct Mail, Door Knocking and Doing Media Buys. For the most part media buys are just too expensive, and when running for State Senate…

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Debate/Forum Prep

Okay, 2018 candidates, right now I’ll bet you’re feeling a lot like I did after I signed up to run for office in 1994 and was looking forward to some no-holds-barred debates against my opponents. In fact, I had saved up some great one-liners for former Del. Henry Heller, Len Teitelbaum, and newcomer Andria Mandel.…

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Campaign Fundraising: Nuts and Bolts

You can’t win a campaign just by knocking on doors, especially when you have a district of 1,000 homes or more.  You need money to pay printers, TV stations, radio stations, the webmaster, the post office and the phone company. The bottom line is that you need to raise money and you shouldn’t be ashamed…

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Campaign Collaterals Dos, Don’ts and ARE YOU CRAZY?

Let’s Review What We Have Covered So Far You’ve  filed for candidacy, put your finance team in place, and finished your first campaign event.  You likely have a small core group of volunteers now as well.  Hopefully, you also have a war chest of $5,000 to $10,000  in cash on hand, a campaign manager and…

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GROUND GAME AND THE FINAL 72 HOURS

With the advent of early voting over the past few years, Democrats have been able to create more electoral mischief at the ballot box and the ground game for Election Day has changed. Before early voting, the ground game had only two parts: Absentee Ballot Program and Election Day.  Early Voting Early voting in Maryland…

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Off and Running!!!

Candidates, if you haven’t filed yet, the filing deadline in Maryland is February 27, 2018 at 9 p.m. if you’re planning to run for office in November 2018.  You can get started by going to the MD Board of Elections to begin your paperwork. For those of you who have already filed, here’s what you need to…

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MORE ON SOCIAL MEDIA

Facebook The use of social media in politics including Twitter, Facebook and YouTube has dramatically changed the way campaigns are run and how Americans interact with their elected officials. The prevalence of social media in politics has made elected officials and candidates for public office more accountable and accessible to voters. Plus, the ability to…

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Let’s Take a Look Back at 2017

Now that 2017 is in the rear view mirror, let’s take a look back and examine some of the things you should have done by this time: Should have identified the office you are planning to run for, or at least narrowed it down to possible offices. If you haven’t done so, you really need…

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