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HOW TO PREPARE FOR EVENTS

By Dwight Patel | November 7, 2019

We are heading into the hot, hazy, not-so-lazy days of summer for candidates.  It starts with Memorial Day weekend, which marks the beginning of the summer festivals season. This is what you should do in order to be ready for this segment of your campaign: Compile list of all events in your district or near…

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How to Create a Winning Campaign Website

By Dwight Patel | November 7, 2019

Despite what some tech-savvy web designers and Internet specialists might say, we still haven’t reached a point in our society where a website is a must-have for every local political campaign. True, it’s hard to imagine a successful congressional, senatorial, statewide, state legislative, county wide or presidential campaign without a great website, social media plan…

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GROUND GAME AND THE FINAL 72 HOURS

By Dwight Patel | November 7, 2019

With the advent of early voting over the past few years, Democrats have been able to create more electoral mischief at the ballot box and the ground game for Election Day has changed. Before early voting, the ground game had only two parts: Absentee Ballot Program and Election Day.  Early Voting Early voting in Maryland…

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GEARING UP FOR 2018

By Dwight Patel | November 7, 2019

It’s October – the leaves are changing colors, and hopefully the weather will get cooler soon. You are 75 days away from Christmas; 82 days away from January 1, 2018, and 391 days from Election Day (Pls note: I’m writing this on October 11, 2017). So, what does this mean? First, you only have 74 shopping days left…

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GAME DAY

By Dwight Patel | November 7, 2019

Okay, you have been at it since last spring, or even longer for some of you. Tomorrow is your final exam, you worked hard, and most of you guys did all the right things.  I was very impressed with the quality of our candidates, yard sign designs, palm cards and over-all campaign collateral.  What to…

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Establishing your Campaign Leadership Team

By Dwight Patel | November 7, 2019

Let’s Review What We Have Covered So Far You have filed for candidacy, put your finance team in place, and you’ve just finished your first campaign event.  You likely have a small core group of volunteers now as well.  Hopefully, you also have a war chest of $5,000 and $10,000 dollars in cash on hand.…

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HOW TO DEVELOP YOUR WEB PRESENCE

By Dwight Patel | November 7, 2019

It is very important for candidates to have dynamic interactive websites.  Nearly two-thirds of US adults use social media, and for many, it is the first source for news and information gathering. Online ads not only put campaigns in a position of power by bolstering efforts, but also provide an easy way to communicate relevant…

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DO NOT ENGAGE

By Dwight Patel | November 7, 2019

It’s getting close to Election Day, and that means another round of good-hearted volunteers bravely covering polls for Republicans all across the Great and Awesome State of Maryland. BTW, thank you Governor Hogan for putting the Great and adding the Awesome to the State of Maryland. Covering a very serious point, one thing Republican poll…

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Digital Campaigning Part III – Twitter & Instagram Recap

By Dwight Patel | November 7, 2019

We are now covering Part III in the study of digital campaigning. We have done the overview and covered Facebook for campaigns and setting up campaign blogs. Now we embark on Twitter and Instagram. Twitter is akin to the elevator speech. Get your message out in 140 characters or less. Instagram demonstrates how a picture…

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