Many people say we live in an ADD nation that only has an attention span of 30 seconds. True or not, as a candidate, you need to be able to craft your message to a potential voter in 30 seconds. Why Only 30 seconds? The amount of facetime you will get with potential voters is about 30 seconds, whether it is at a transit point, door knocking, or at a dinner or other event.  You need to maximize the number of people you can reach and get your message out in a short sound bite. When you are knocking on doors,…

So, you have now filed as a candidate, gotten a treasurer and put together a Facebook Live video when you went to Annapolis to file your papers to run for office.  Now you need to start raising money!  For a first-time candidate, it’s a struggle to find donor lists, since other campaigns have learned that such contacts are like gold and don’t share that information.  Your first option is to review your Christmas card Lists.  This is the best place to start because you are sending cards to friends and family, who are more likely to support you by sending…

Congratulations on your decision to run for elected office in Maryland in 2018. I have run twice myself, and wouldn’t trade the experience for anything in the world.  The offices we need to field candidates for in Maryland in 2018 include the entire State Senate and House of Delegates as well as 8 seats in the U. S. House of Representatives plus County Council/Commissioners, County Executive, Sheriff, and Registrar of Wills.  On the state level, we will be working hard to re-elect Governor Hogan and Lt. Governor Boyd Rutherford, an Attorney General and a State Comptroller, along with Circuit Court…